Never has there been greater opportunity to customize and micro-target sales and marketing as there is with the tools and technology available today. Never has the patience of the consumer been lower—bombarded from all sides with infomercials, spam mail, and advertising pop-ups of recently browsed and "you might also be interested in" merchandise.
As the Internet has grown and matured, the siren song of technological possibilities has become an end in itself: web sites built to impress us with their technical prowess, the message becoming an appendage. At the other extreme, Internet for the masses: "use our tools" and build your site in "as little as ten minutes." If only the message could be crafted as quickly!
At Dynamic Resources, we have decades of experience in a wide range of computing technologies, always with the aspect of communicating clearly to an audience whose needs are examined, understood, and addressed. As early adopters of the Internet—predating browser technology—we have participated from the outset in the information and sensory explosion that is the Web as we know it today. Clarity and simplicity of communication are at a premium as never before.